Certified Digital Media Courses in Sydney|info@applied-technology.com.au
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  • Intro to Marketing & Promotion

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    What is current status of the marketing communication? Do you know your Strengths, Weaknesses, Opportunities and Threats? What is Segmentation, Targeting a Positioning? Do your customers know your Product, Place, Price and Promotion? This lecture is for those who are new to business and/or need to get more information about Marketing, Promotion & Communication.
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  • Introduction to Digital Media Marketing

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    Why use Digital Media as a part of your marketing strategy? Is old marketing death or just changing and evolving. Why should we target people locally and mobile first? How to follow users, fans and potential customers across devices. How to incorporate Digital Media as a part of your communication strategy?
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  • Facebook for Commercial Use

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    Facebook is not only for entertainment but the great platform for incredibly precise targeting. What is the best way to start on Facebook and how to reach fans locally or according to their interests using Facebook Ads? Learn how to use Facebook as promotion, sales and customer care channel. Create company Facebook Page and learn how to use Messenger as customer care platform.
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  • Twitter for Business & Sales

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    Why tweet news about your company? How to create company Twitter account. How to use twitter as a source of business-critical information. Why use #hashtags, retweets, replies and all communication tools provided by Twitter? How to gain followers on Twitter? Learn how to advertise on Twitter.
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  • LinkedIn as a B2B Communication Tool

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    LinkedIn as a human resource tool. How to be present on LinkedIn and get in touch with B2B partners? Create prsonal and company LinkedIn profile. Advertise on LinkedIn with targeting based on location, job position and seniority. Why B2B communication among humans matters?
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  • YouTube for Business Use

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    YouTube is 2nd search engine worldwide. How to use YouTube as customer care channel? Create YouTube channel and upload video files which people like and share. What do you need to create a video for YouTube? Use YouTube as a platform for managing communication between your company and clients. Why use celebrities in your videos?
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  • Instagram as a Business Tool

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    How to implement Instagram into your communication mix? Why does visual content matter? What is the anatomy of the Instagram post? How to get more attention using Video and #hashtags?
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  • SnapChat & Periscope for Business

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    How to use SnapChat, Meercat or Periscope for direct communication and boost sales? Why is SnapChat, Meercat or Periscope so popular among generation Z? Tips for successful communication on SnapChat and other direct communication tools in Business Use. Use cases and examples of targetted communication on SnapChat, Meercat and Periscope.
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  • Corporate Website Blogging & SEO

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    Why create company’s blog? How to create an interesting post that people will read and share? What platform to use for blogging and how to create an editorial plan? What is content marketing and why it is important to create content for sharing on social networks?
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  • Targeted Pay Per Click Advertising

    $349.00
    1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED
    Your website is your shop window. Learn in this lecture how to use e-shop to sell and gather new customers. How to lead potential customers to your website using pay-per-click advertising such as AdWords, Facebook Ads and others. How to create your first campaign and how to set up goals for measuring campaign results in Google Analytics?
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