Certified Digital Media Courses in Sydney|info@applied-technology.com.au
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Create Tailored Digital Media Course 2017-03-31T03:47:22+00:00

THE COURSE CONTENT

Are you aware of the fact that digital media and social networks are important for today’s marketing and sales communication? Do you need to broaden your (or your employees) knowledge about latest trends in reaching and targeting customers and prospects. Get certified and become specialist in digital media. Our lectures are for:

  • Those who need to use digital media as sales and communication tool.
  • Everyone looking for new job in online and mobile communication.
  • Students who want to have an advantage on the market when applying for new job.

NOTE: Number of course attendees is limited to provide maximum attention to course members needs and requirements. Lectures take place on Market Street or Brookvale Campus. Enrol now to reserve a seat in any of our Digital Media lectures!

FOCUS ON COURSE ATTENDEES

Every lecture is tailored and fine-tuned to provide useful information for your industry or planned targeting. We show examples from small businesses to enterprises.

WE HONOUR YOUR HISTORY

Every entrepreneur and person running business knows their customer best and we are ready to help you gather maximum tips, tricks & trends.

WE VALUE YOUR PEOPLE

It does not matter if you enroll to course by yourself or send your colleagues. Everyone has his/her own experience and we are here to provide maximum support in making digital media real value for your business strategy and sales results.

WE REWARD SUCCESS

By finishing all lectures of our course you will become Digital Media Expert which will bring you the opportunity to use this know-how for your advantage commercial or personal.

2 CAMPUSES AVAILABLE

We provide our lectures in our campuses. One is on 22 Market St., Sydney CBD and other is on 14 Williams St., Brookvale. Choice is yours.
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SELECT PREFERRED LECTURES

COURSE LECTURES DESCRIPTION

INTRODUCTION TO MARKETING

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

What is current status of the marketing communication? Do you know your Strengths, Weaknesses, Opportunities and Threats? What is Segmentation, Targeting a Positioning? Do your customers know your Product, Place, Price and Promotion?

REASONS FOR USING DIGITAL MEDIA

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

Why use digital media as a part of your marketing strategy? Is old marketing death or just evolving. Why should we target people locally and mobile first? How to follow users, fans and potential customers across devices.

FACEBOOK FOR COMMERCE

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

Facebook is not only for entertainment but the great platform for incredibly precise targeting. What is the best way to start on Facebook and how to reach fans locally or according to their interests. How to use FB as promotion, sales and customer care channel. Messenger as customer care platform.

TWITTER FOR BUSINESSES

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

Why tweet news about your company? How to use twitter as a source of business-critical information. Why use #hashtags, retweets, replies and all communication tools provided by Twitter? How to gain followers on Twitter?

LINKEDIN AS B2B COMMUNICATION TOOL

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

LinkedIn as a human resource tool. How to be present on LinkedIn and get in touch with B2B partners? Advertise on LinkedIn with targeting based on location, job position and seniority. Why B2B communcation among humans matters?

YOUTUBE FOR BUSINESS USE

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

YouTube is 2nd search engine worldwide. How to use YouTube as customer care channel? Create YouTube video which people like and share. Use YouTube as a platform for managing communication between your company and clients. Why use celebrities in your videos?

INSTAGRAM AS BUSINESS TOOL

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

How to implement Instagram into your communication mix? Why does visual content matter? What is the anatomy of the Instagram post? How to get more attention using Video and #hashtags?

SNAPCHAT & PERISCOPE FOR COMMERCIAL USE

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

How to use SnapChat, Meercat or Periscope for one to one communication and boost sales? Why is SnapChat or Periscope so popular among generation Z? Tips for successful communication on SnapChat and other direct communication tools in Business Use.

Use cases and examples of targetted communication on SnapChat and Periscope.

CORPORATE BLOGGING

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

Why create company’s blog? How to create an interesting post that people will read and share? What platform to use for blogging and how to create an editorial plan? What is content marketing and why it is important to create content for sharing on social networks?

TARGETED PAY PER CLICK ADVERTISING

1 SESSION •  4 HOURS TOTAL  •   MATERIALS INCLUDED

Your website is now your shop-window. How to lead potential customers to your website using pay-per-click advertising such as AdWords, Facebook Ads and others. How to create your first campaign and how to set up goals for measuring campaign results in Google Analytics?

ENROL NOW AND SELECT OWN MIX OF LECTURES

CAREER PROGRESSION

By passing this course, you increase your chance to get more customers or empower your personal knowledge.

IN-HOUSE TRAINING

We have two location available. One is on 22 Market St. in downtown Sydney and other is on 14 Williams St. in Brookvale.

RECOGNIZED LECTURES

Our lectures will help you to gain competitive advantage and provide more value for you, your company or employer.

JOB SATISFACTION

All our lectures are always fine-tuned to meet your industry needs, customs and requirements. We have years of experience to share.

YOUR SUCCESS. OUR COMMITMENT.

“We are aware that digital media and online communication is the important part of the company’s communication. We want to provide maximum focus to the need of every attendee of our course. I will personally do the maximum to satisfy all of our customers and clients.”

PAVEL KOTYZA   •   SENIOR LECTURER
CREATE OWN TAILORED DIGITAL MEDIA COURSE

ANY QUESTIONS? NEED MORE INFO? 

ADDRESS

Level 4, 22 Market Street
Sydney, NSW 2000

Phone: 0401 963 279
Email: info@applied-technology.com.au
Web: www.applied-technology.com.au

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